In the world of interactive marketing, are never too much for the next big thing to look for. Promising channel, which in recent months, Buzzworthy podcasting – the Internet distribution of audio or video, usually with an RSS feed.
As usual, however, beyond the early adopters are gushing praise for a new technology, someone must understand how to turn podcasting from a promising technology into a reliable tool for marketing.
Seemsextraordinary growth potential for podcasts in the coming years, but this is only untapped potential for innovation is to podcasting podcasting replace utility.
Although there is no exchange of money, is kept to a minimum so as to be downloaded is worth. When I'm actively trying to download and then I want to hear some of them. If I download some that automate interested me, as would an RSS feed, I have a better chance, check them out.
Podcasting may ornot develop into a marketing channel with broad applications, but there certainly are opportunities to deliver targeted content. I have a stack of articles on my desk that I’ll get to sometime – behavioral marketing, presenting effective web seminars, how to reinstall Windows XP – if someone came along and made these into mp3s for me so I can listen to them in the car, I would be most grateful. Perhaps even to the point where I would listen to a short ad. You might even put up with a Opera Highlights when the sport is wrapped (More Madness March, but first a word from the new 5-blade Gillette XtremeTrac, now with Unibrow Control).
An interesting aspect is the traffic, as increasingly is moving to interactive channels, podcasting is a sort of one-way street, a more passive medium. Maybe it's just a matter of time before the players have a kind of feedback that can push button to indicate yes, load the next chapter e-book, the podcast has been valuable to me, or sendI would like more information.
So the next time I plug the player back in my laptop, my preferences back to the podcaster. Or maybe there's no rush for the …
In general, I think it's very positive that this form of new media marketing for almost everyone who wants to create a podcast is available. Sure, the consumer-controlled media is an interesting development and there are a lot of home-grown content out there that is much richer and more original than what is generally available commerciallyRadio.
There are also risks if the customization is pushed too far. One day, when you are driving along the highway, you can create a podcast of your spouse, you get to be reminded of orange juice and not the speed warning.
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